![]() ![]() Apple likes their symbol so much that they’re very protective of it, and they don’t like when other people attempt to use apples in their logos. The simple logo design deftly carries the heft of centuries of meaning. Apple’s use of the logo is extremely powerful their name and the corresponding pictorial icon are synonymous: they both say apple. This symbol is one of the oldest and most potent in Western mythology. The apple symbol – and the Apple computers logo – symbolizes knowledge. That first bite of the apple represents the fall of man. Once Adam and Eve had their first taste of knowledge, they knew that they were naked, and they were ashamed. Eve, like Snow White, gives in to temptation and takes a bite of an apple. In the Bible, Adam and Eve are tempted, by Satan, to taste the fruit from the tree of knowledge. Eventually, someone would shout, “The Bible!” Cue the astounded chorus of woaaahhh. Sometimes I’d have to nudge them with a clue (“Maybe an older story?”). This time, there were usually two moments of silence. “Are there any other stories with an apple?” I’d ask, leading them another step back.
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